GB - Smilers Publicity Leaflet

GB - Smilers Publicity Leaflet

Smilers Publicity Leaflets are those counter leaflets,  available from the Post Office/Royal Mail, setting out the range and cost of personalised Smilers sheets and providing details of how to order these by post. Initially with just a single stamp sheet design to choose from the need for an informative leaflet was not that great but as the issues increased so did the choice and with it the need for a process by which customers could select and order their chosen personalised stamp sheets.

The first of these Smiler Leaflets/order forms was issued in May 2002 although a few "special" forms pre-dated even this leaflet.  This was soon followed by an updated leaflet in September 2002 which now included the 2002 Christmas cracker stamp. There have been over 50 different leaflets published by Royal Mail and these make an interesting addition to any collection of Smilers related material. Some of these are extreamly difficult to find yet replace, particualry the welsh language versions which were introduced from 2005.

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